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INFUSING CULTURAL ELEMENTS INTO DESTINATION BRANDING

SAWADI IDENTITY – CREATING A PLACE PERSONA

We worked on this identity for Sawadi area and the region of Al Batinah Coast. The iconography based on popular elements from the area turns into a cultural idea. Our intention was to give an illustrative and symbolic identity to local fishing villages to be positioned as tourism destinations. These icons can be used for activities, signage, functions, illustrations and all collaterals.

INFUSING CULTURAL ELEMENTS INTO DESTINATION BRANDING

CREATING A PLACE PERSONA

We worked on this identity for Sawadi area and the region of Al Batinah Coast. The iconography based on popular elements from the area turns into a cultural idea. Our intention was to give an illustrative and symbolic identity to local fishing villages to be positioned as tourism destinations. These icons can be used for activities, signage, functions, illustrations and all collaterals.

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