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THE SHIFT FROM BRAND THINKING TO NETWORK THINKING
Branded products clearly aim for sales. Online marketing is not enough so brands need new ways to attract consumers.
WHY DESIGN THINKING IS NECESSARY
Many businesses today base their problem solving activities on analytics rather than including creative activities.
LOCAL FOOD AND BEVERAGE PRODUCTS AS IMPORTANT TOURIST SOUVENIRS
Tourist souvenirs are an indispensable element of traveling for most people, especially cultural tourists.
DESIGNING A BETTER DESTINATION BRAND
Destination brands in the Caribbean are primarily based on tangible assets like beautiful beaches, blue skies and warm waters.
