GROWING OUR FUTURE


TOGETHER

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GROWING OUR FUTURE TOGETHER

Home / Projects / GROWING OUR FUTURE TOGETHER

DESIGNING A FESTIVAL EXPERIENCE THAT STRENGTHENS THE LOCAL ECONOMY

AGRICULTURAL FESTIVAL

THE CHALLENGE

Design a program that builds on the pillars of culture, economy, environment and society to stimulate internal tourism

THE OUTCOME

A new system that promotes pride, heritage and omaniness and establishes a whole new network of businesses to sustainably flourish the local economy

Growing our Future Together’ has been a great example about how change management can turn a fertile rural area into a cultural destination.

After extensive research in Al Dakhiliyah region, exploring roots, heritage, trends, strategic goals, unmet needs, we developed a program that would position Jebel Akhdar as a domestic destination and would promote the local communities based on the four pillars of Culture, Economy, Environment and Society. The Festival aimed to help the local communities to prepare to welcome sustainable growth by making them part of the change through synergies, training and support. It is a celebration of the agriculture potential, local crafts and traditions of Dakhiliyah and Jebel Akhdar through a public display of what the region can offer. The program included the training of local SMES on packaging, marketing and sales techniques.

VISUAL IDENTITY

The branding of the Festival was created with the local cultural wealth in mind.
References from the surrounding nature were illustrated in rich and colorful shapes to be used on merchandising products, business directory, business cards and the communication material of the Festival.

THE FESTIVAL AS A SYSTEM

Three Gardens, each one with its distinct character: A Botanical Garden with Agro Display, The Market with local products and workshops, The Heritage Corner for traditional activities.

 

A number of stands blend with the natural surroundings and enhance the storytelling for the public making for a pure and genuine Omani experience.
The festival is designed in a way that maximizes the free flow of visitors creating an experience at each corner.
Corporate Social Responsibility is at the core of the Festival System attracting supporters and stakeholders who turn it into a solid sustainable program.
The result had an impact on the livelihood of the people of the area and inspired subsequent programs for other rural economies.

DESIGNING A FESTIVAL EXPERIENCE THAT STRENGTHENS THE LOCAL ECONOMY

AGRICULTURAL FESTIVAL

THE CHALLENGE

Design a program that builds on the pillars of culture, economy, environment and society to stimulate internal tourism

THE OUTCOME

A new system that promotes pride, heritage and omaniness and establishes a whole new network of businesses to sustainably flourish the local economy

Growing our Future Together’ has been a great example about how change management can turn a fertile rural area into a cultural destination.

After extensive research in Al Dakhiliyah region, exploring roots, heritage, trends, strategic goals, unmet needs, we developed a program that would position Jebel Akhdar as a domestic destination and would promote the local communities based on the four pillars of Culture, Economy, Environment and Society. The Festival aimed to help the local communities to prepare to welcome sustainable growth by making them part of the change through synergies, training and support. It is a celebration of the agriculture potential, local crafts and traditions of Dakhiliyah and Jebel Akhdar through a public display of what the region can offer. The program included the training of local SMES on packaging, marketing and sales techniques.

VISUAL IDENTITY

The branding of the Festival was created with the local cultural wealth in mind.
References from the surrounding nature were illustrated in rich and colorful shapes to be used on merchandising products, business directory, business cards and the communication material of the Festival.

THE FESTIVAL AS A SYSTEM

Three Gardens, each one with its distinct character: A Botanical Garden with Agro Display, The Market with local products and workshops, The Heritage Corner for traditional activities.

A number of stands blend with the natural surroundings and enhance the storytelling for the public making for a pure and genuine Omani experience.
The festival is designed in a way that maximizes the free flow of visitors creating an experience at each corner.
Corporate Social Responsibility is at the core of the Festival System attracting supporters and stakeholders who turn it into a solid sustainable program.
The result had an impact on the livelihood of the people of the area and inspired subsequent programs for other rural economies.
The result had an impact on the livelihood of the people of the area and inspired subsequent programs for other rural economies.

PROJECT PREVIEW

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illustrations source: SLAB

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