THE OUTCOME

A mindful brand that promotes the vision of the sector to lead aquaculture in the region by embracing the values and identity of its people and building on sustainable foundations.

Oman Aquaculture Development Company and its subsidiary Blue Waters, wanted to build an identity that will lead the development of a sustainable and competitive aquaculture sector in Oman that promotes food security needs and employment generation in Oman while ensuring the environmental continuity required for securing its future growth. We considered the significant objectives of the company and its driving vehicle Oman Investment Fund, to increase local capacities in the sector and provide wealth generation opportunities for its people.

To project such an ambitious personality we studied the history of fisheries in the country, its people and folklore and the sector’s position in the region. Being the longest employment tradition, deep values and stories had been interwoven in the people’s background. Our aim was to portray aquaculture in Oman as a natural consequence of the right geography, right climate and right people.

The logo is rounded as the movement of the sea is smooth without edges and includes the concept of fish as well as the concept of waves. Both concepts are portrayed as drops – ‘drops of goodness’ – of the sea that include rich fish products. In addition, pairing the drops in the logo shows the ‘yin and yang’ element of the sea, its balance and wise nature that deserves the respect of people.

THE OUTCOME

A new system that promotes pride, heritage and omaniness and establishes a whole new network of businesses to sustainably flourish the local economy

After extensive research in Al Dakhiliyah region, exploring roots, heritage, trends, strategic goals, unmet needs, we developed a program that would position Jebel Akhdar as a domestic destination and would promote the local communities based on the four pillars of Culture, Economy, Environment and Society. The Festival aimed to help the local communities to prepare to welcome sustainable growth by making them part of the change through synergies, training and support. It is a celebration of the agriculture potential, local crafts and traditions of Dakhiliyah and Jebel Akhdar through a public display of what the region can offer. The program included the training of local SMES on packaging, marketing and sales techniques.

VISUAL IDENTITY

The branding of the Festival was created with the local cultural wealth in mind.
References from the surrounding nature were illustrated in rich and colorful shapes to be used on merchandising products, business directory, business cards and the communication material of the Festival.

A number of stands blend with the natural surroundings and enhance the storytelling for the public making for a pure and genuine Omani experience.
The festival is designed in a way that maximizes the free flow of visitors creating an experience at each corner.
Corporate Social Responsibility is at the core of the Festival System attracting supporters and stakeholders who turn it into a solid sustainable program.
The result had an impact on the livelihood of the people of the area and inspired subsequent programs for other rural economies.

THE OUTCOME

A new system that promotes pride, heritage and omaniness and establishes a whole new network of businesses to sustainably flourish the local economy

VISUAL IDENTITY

The branding of the Festival was created with the local cultural wealth in mind.
References from the surrounding nature were illustrated in rich and colorful shapes to be used on merchandising products, business directory, business cards and the communication material of the Festival.

THE FESTIVAL AS A SYSTEM