LAUNCHING


A LOCAL LUXURY BRAND

Home / Projects / LAUNCHING A LOCAL LUXURY BRAND

LAUNCHING

A LOCAL LUXURY BRAND

Home / Projects / LAUNCHING A LOCAL LUXURY BRAND

DESIGNING STRATEGIES FOR A VENTURE THAT REDEFINES
HOW VISITORS ENGAGE WITH LOCAL PRODUCTS

OMANUM EMPORIUM

THE CHALLENGE

Help Omanum Emporium build a venturing strategy for its first of its kind brand of authentic, sustainable local products.

THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Dealing with trading authentic local products can often be a big venture with unpredictable factors such as availability and commercialization of products, authentication of suppliers etc.

Starting this enterprise from the beginning with a luxury brand approach that has not been done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. The Omni Studio worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.

The design of the brand reflected its true, historic identity: Omanum Emporium, “The marketplace of Oman”, as described on Claudius Ptolemy’s map of Arabia Felix, was the trade centre of Middle East where merchants on the Incense route would stop to trade their delicacies on their way to Mediterranean Empires. We launched Omanum Emporium brand on the occasion of the celebration of His Majesty Sultan Qaboos bin Said 45th National Day.

The first dedicated gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a noble gift of ancient times, that rightfully endows it as “royal honey”. Omanum aims to showcase the best of Omani grown products to the world, packaged in a luxurious way and based on the purest ingredients.

DESIGNING STRATEGIES FOR A VENTURE THAT REDEFINES
HOW VISITORS ENGAGE WITH LOCAL PRODUCTS

OMANUM EMPORIUM

THE CHALLENGE

Help Omanum Emporium build a venturing strategy for its first of its kind brand of authentic, sustainable local products.

THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Dealing with trading authentic local products can often be a big venture with unpredictable factors such as availability and commercialization of products, authentication of suppliers etc.

Starting this enterprise from the beginning with a luxury brand approach that was not done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. Omni worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.

The design of the brand reflected its true, historic identity: Omanum Emporium, “The marketplace of Oman”, as described on Claudius Ptolemy’s map of Arabia Felix, was the trade centre of Middle East where merchants on the Incense route would stop to trade their delicacies on their way to Mediterranean Empires. We launched Omanum Emporium brand on the occasion of the celebration of His Majesty Sultan Qaboos bin Said 45th National Day.

The first dedicated gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a noble gift of ancient times, that rightfully endows it as “royal honey”. Omanum aims to showcase the best of Omani grown products to the world, packaged in a luxurious way and based on the purest ingredients.

PROJECT PREVIEW

previous arrownext arrow
Slider

CONTACT US FOR A FAST QUOTE!

Enter your e-mail address and we will get back to you shortly

CONTACT US FOR A FAST QUOTE!

Enter your e-mail adress and we will get back to you shortly