DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND
THE BARKA PROJECT
THE CHALLENGE
Create a special marketing identity that will reposition a mixed use development
THE OUTCOME
A visual experience for stakeholders that reveals a unique cultural and business destination
The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.
The project required a temporary visual identity to attract the interest of stakeholders before the final planning. The graphic language had to be clean and minimal with references to the sea, the natural beauty of the land and the fact that one can experience both sunrise and sunset being at the location. The logo created is a sail reflecting the colours of the sunrise as it sails on the open sea. It signifies the journey of the development as well as the abundant beachfront area of the land. The brochure is bright and minimalistic with a white exterior and vibrant photos in the interior to showcase the mysticism and contrast of Oman as one discovers it more intimately.
DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND
THE BARKA PROJECT
THE CHALLENGE
Creating a unique concert experience at the Qatar National Convention Center
THE OUTCOME
A culturally immersed concert embracing the acoustic needs of a global audience
The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.
The project required a temporary visual identity to attract the interest of stakeholders before the final planning. The graphic language had to be clean and minimal with references to the sea, the natural beauty of the land and the fact that one can experience both sunrise and sunset being at the location. The logo created is a sail reflecting the colours of the sunrise as it sails on the open sea. It signifies the journey of the development as well as the abundant beachfront area of the land. The brochure is bright and minimalistic with a white exterior and vibrant photos in the interior to showcase the mysticism and contrast of Oman as one discovers it more intimately.
PROJECT PREVIEW
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