THE NEW THEATRE EXPERIENCE FOR DESTINATION BRANDING

Feb 8, 2018

THE NEW THEATRE

EXPERIENCE FOR

DESTINATION BRANDING

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THE NEW THEATRE EXPERIENCE FOR

DESTINATION BRANDING

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DESIGNING NEW VISITOR JOURNEYS
THAT DELIVER ON THE PROMISE OF AN ICONIC PLACE

CARAVAN STORIES

THE CHALLENGE

Create a special marketing experience that will put a new local destination on the map

THE OUTCOME

A reimagined open theatre experience for guests and tourists that rebranded the locality of the place at sawadi beach, Oman.

Our team engaged in in-depth research to understand the surrounding area, studied the topography, the habits of existing visitors, the current appeal and perceptions.

The newly designed development was looking to revive the quiet but iconic beach site and promote the place as a destination so that people can visit and love the area from early on before the actual development comes to life.

We performed ethnographic research with the residents of the existing local village, interviewed the families, understood their everyday life and culture. We created the profiles of all interested parties in the area, including the local authorities so that we unveil their real needs. We understood well the profile of the interested visitor, the target audience. Following our process, we created a number of design concepts and strategies for building an experience that rewards curiosity and sparks artistic and literary exploration. We prototyped a selection of them and upon testing them we saw a high correlation between visitors’ positive reactions and subsequent visiting intentions even before the project was materialized.

The reimagined local community and the overall place ultimately shifted the focus from selling products and boat trips to inspiring and building long-lasting relationships with visitors.

The final choice was to develop an open theatre approach towards destination marketing that would portray a new, effective identity. The graphic language had to be inviting, place focused and flexible. It should communicate its virtues: The love for Oman, the respect for the culture, the connection between the place and its surroundings. In order to communicate that the location is actually a part of the broader landscape we set up a virtual moving theatre that offers activities for its visitors, events, festivals, open cinema, that takes place for a number of months throughout the year. We connected the activities with background images of the various unique natural landscapes of Oman and made them part of the overall identity. Onsite outlets will be forming part of the same identity.
The village would become then a core player with the visitors, exhibiting its culture through new products, sales techniques, local folklore and festival and would blend its authenticity with the moments of the visitors to offer a real Omani experience.

DESIGNING NEW VISITOR JOURNEYS
THAT DELIVER ON THE PROMISE OF AN ICONIC PLACE

CARAVAN STORIES

THE CHALLENGE

Create a special marketing experience that will put a new local destination on the map

THE OUTCOME

A reimagined open theatre experience for guests and tourists that rebranded the locality of the place at sawadi beach, Oman.

Our team engaged in in-depth research to understand the surrounding area, studied the topography, the habits of existing visitors, the current appeal and perceptions.

We performed ethnographic research with the residents of the existing local village, interviewed the families, understood their everyday life and culture. We created the profiles of all interested parties in the area, including the local authorities so that we unveil their real needs. We understood well the profile of the interested visitor, the target audience. Following our process, we created a number of design concepts and strategies for building an experience that rewards curiosity and sparks artistic and literary exploration. We prototyped a selection of them and upon testing them we saw a high correlation between visitors’ positive reactions and subsequent visiting intentions even before the project was materialized.

The reimagined local community and the overall place ultimately shifted the focus from selling products and boat trips to inspiring and building long-lasting relationships with visitors.

PROJECT PREVIEW

caravan-stories

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A GROWTH STRATEGY FOR INNOVATION

Feb 5, 2018

A GROWTH STRATEGY

FOR INNOVATION

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A GROWTH STRATEGY

FOR INNOVATION

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INCUBATING IN COUNTRY VALUE

MUSCAT INNOVATION PARK

THE CHALLENGE

Create a strategy that will grow the technology park into a major player in the region and abroad

THE OUTCOME

A big picture flexible program that brings opportunities for businesses that create national intellectual property as well as attract major companies as pillars and engines for growth

Muscat Innovation is a new technology park and incubator under the responsibility and guidance of the Research Council, Oman.

Being involved since the conceptual phase, the Omni Studio designed the marketing strategy and communications plan together with some perspective collaterals. We performed in depth research in the region and abroad and delivered the international competitive positioning and communications of the Park across all its phases of development.

INCUBATING IN COUNTRY VALUE

MUSCAT INNOVATION PARK

THE CHALLENGE

Create a strategy that will grow the technology park into a major player in the region and abroad

THE OUTCOME

A big picture flexible program that brings opportunities for businesses that create national intellectual property as well as attract major companies as pillars and engines for growth

Muscat Innovation is a new technology park and incubator.

PROJECT PREVIEW

Muscat-innovation-park

innovation park muscat (2)

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A USER CENTERED APPROACH TO BRAND DESIGN

Feb 4, 2018

A USER CENTERED

APPROACH

TO BRAND DESIGN

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A USER CENTERED APPROACH

TO BRAND DESIGN

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HOW TO CONNECT BUSINESS VIABILITY
WITH SPECIAL EXPERIENCES TO ACHIEVE SOCIAL IMPACT

CANADIAN JEBEL K9

THE CHALLENGE

Design a brand identity and a user experience that will promote the brand and have social benefits

THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

Canadian Jebel K9 is a training center and 5* pet resort with a contemporary philosophy towards dog rescue and protection that lies on a unique natural setting at Al Rumais on Batinah Coast, Oman.

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studied the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.

HOW TO CONNECT BUSINESS VIABILITY
WITH SPECIAL EXPERIENCES TO ACHIEVE SOCIAL IMPACT

CANADIAN JEBEL K9

THE CHALLENGE

Design a brand identity and a user experience that will promote the brand and have social benefits

THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

Canadian Jebel K9 is a training center and 5* pet resort with a contemporary philosophy towards dog rescue and protection that lies on a unique natural setting at Al Rumais on Batinah Coast, Oman.

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studies the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.

PROJECT PREVIEW

canines-for-a-cause-Jk9

canines-for-a-cause-Jk9 (2)

jk9-logo

jebel-k9-website (2)

jebelk9-canines-for-a-cause

canines-for-a-cause

tnr

canines-for-a-cause-Jk9

Gk9

Jk9

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A VISUAL IDENTITY FOR AUDIENCE ENGAGEMENT

Jan 21, 2018

A VISUAL IDENTITY
FOR AUDIENCE ENGAGEMENT

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DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND

THE BARKA PROJECT

THE CHALLENGE

Create a special marketing identity that will reposition a mixed use development

THE OUTCOME

A visual experience for stakeholders that reveals a unique cultural and business destination

The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.

The project required a temporary visual identity to attract the interest of stakeholders before the final planning. The graphic language had to be clean and minimal with references to the sea, the natural beauty of the land and the fact that one can experience both sunrise and sunset being at the location. The logo created is a sail reflecting the colours of the sunrise as it sails on the open sea. It signifies the journey of the development as well as the abundant beachfront area of the land. The brochure is bright and minimalistic with a white exterior and vibrant photos in the interior to showcase the mysticism and contrast of Oman as one discovers it more intimately.

DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND

THE BARKA PROJECT

THE CHALLENGE

Creating a unique concert experience at the Qatar National Convention Center

THE OUTCOME

A culturally immersed concert embracing the acoustic needs of a global audience

The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.

PROJECT PREVIEW

Barka-Project

the-barka-project

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LAUNCHING A LOCAL LUXURY BRAND

Jan 21, 2018

LAUNCHING

A LOCAL LUXURY BRAND

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LAUNCHING

A LOCAL LUXURY BRAND

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DESIGNING STRATEGIES FOR A VENTURE THAT REDEFINES
HOW VISITORS ENGAGE WITH LOCAL PRODUCTS

OMANUM EMPORIUM

THE CHALLENGE

Help Omanum Emporium build a venturing strategy for its first of its kind brand of authentic, sustainable local products.

THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Dealing with trading authentic local products can often be a big venture with unpredictable factors such as availability and commercialization of products, authentication of suppliers etc.

Starting this enterprise from the beginning with a luxury brand approach that has not been done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. The Omni Studio worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.

The design of the brand reflected its true, historic identity: Omanum Emporium, “The marketplace of Oman”, as described on Claudius Ptolemy’s map of Arabia Felix, was the trade centre of Middle East where merchants on the Incense route would stop to trade their delicacies on their way to Mediterranean Empires. We launched Omanum Emporium brand on the occasion of the celebration of His Majesty Sultan Qaboos bin Said 45th National Day.

The first dedicated gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a noble gift of ancient times, that rightfully endows it as “royal honey”. Omanum aims to showcase the best of Omani grown products to the world, packaged in a luxurious way and based on the purest ingredients.

DESIGNING STRATEGIES FOR A VENTURE THAT REDEFINES
HOW VISITORS ENGAGE WITH LOCAL PRODUCTS

OMANUM EMPORIUM

THE CHALLENGE

Help Omanum Emporium build a venturing strategy for its first of its kind brand of authentic, sustainable local products.

THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Dealing with trading authentic local products can often be a big venture with unpredictable factors such as availability and commercialization of products, authentication of suppliers etc.

Starting this enterprise from the beginning with a luxury brand approach that was not done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. Omni worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.