THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Starting this enterprise from the beginning with a luxury brand approach that has not been done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. The Omni Studio worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.

The first dedicated gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a noble gift of ancient times, that rightfully endows it as “royal honey”. Omanum aims to showcase the best of Omani grown products to the world, packaged in a luxurious way and based on the purest ingredients.

THE OUTCOME

A refined brand vision, strategy and identity across channels, as well as a website and a suite of physical products.

Starting this enterprise from the beginning with a luxury brand approach that was not done before can be overwhelming. A brand that should feel authentic and familiar to the customer either local or visitor. Omni worked with Omanum to design a system that brings the final products to the market within a few weeks of their production. The products are of the finest quality, sourced from the best suppliers and authenticated for every market required. All local, all sustainable.

Aiming to establish a brand worth of such a vision, we researched into the history of Oman, studied the culture and habits of the previous local civilizations, immersed into the current perceptions of other local products, performed ethnographic research to understand what customers really want from their local products. We also looked into the perspective of the visitors to Oman, we took an angle of designing the products as take away souvenirs and what today tourist’s real need is when purchasing from a local shop.

The first dedicated gift box would contain Sidr honey, which is considered the most expensive and precious honey in the world. A variety of honey so rare, challenging in gathering and a noble gift of ancient times, that rightfully endows it as “royal honey”. Omanum aims to showcase the best of Omani grown products to the world, packaged in a luxurious way and based on the purest ingredients.