A NEW CITY DEVELOPMENT TO DIVERSIFY THE ECONOMY

 

 

 

 

A NEW CITY DEVELOPMENT TO


DIVERSIFY THE ECONOMY

Home / STRATEGY

A NEW CITY DEVELOPMENT TO DIVERSIFY THE

ECONOMY

Home / STRATEGY

DESIGNING THE FUTURE OF LIVING

AL MADINA A’ ZARQA – THE BLUE CITY

THE CHALLENGE

Help the Blue City to develop its positioning strategy and customer interactions over time

THE OUTCOME

A multi-awarded mixed use development to be developed into a real city to attract foreign investment for Oman and diversify its economy from oil

AWARD:

BEST MARKETING CAMPAIGN IN MIDDLE EAST & NORTH AFRICA – CITYSCAPE 2008

EXPERTISE:

Experience design
Cultural & Social Masterplan
Destination making
City marketing

FACTS & FIGURES:

Investment: $15b
Development: A new full city
Land: 32 km2
Beachfront: 16km
Target Population: 250,000
Job creation: 80,000
Clusters: Tourism, Education, Healthcare, Sports, Commerce
Masterplan: Foster & Partners

 

One of the rarest occasions, the birth of a new city on the global map provides for an opportunity to develop a place where people can live, work and play in a sustainable way.

Our involvement with this development has been from its first strategic steps and over a long journey of design, sales and restructuring.

Being the largest mixed use development in the GCC, we had to perform in depth research of the mixed use developments sector, locally, regionally and internationally, focus groups, ethnography and other tools in order to understand how the development can become a destination. The acquired data provided market input to the masterplan and provided the initial results to be used further as the city’s first assets. In parallel we developed the initial approach for the branding, promotional campaigns on a brand as well as properties level, including the city’s image to the media. Our focus has been on uniqueness, designing the storytelling with intent. For the launch of the project, a large scale event was designed using holograms and a platform in the sea for a light show.

This intensive effort led to the sales of 500 properties in 5 days in Oman and subsequent road shows in the GCC.

We also developed the Corporate Social Responsibility Program involving local entrepreneurship in order to support the surrounding local communities with a festival and a general platform for product sales. By using an old warehouse we hosted a number of startups and SMEs providing them the administrative and marketing support necessary to develop their products and sell them.

DESIGNING THE FUTURE OF LIVING

AL MADINA A’ ZARQA – THE BLUE CITY

THE CHALLENGE

Help the Blue City to develop its positioning strategy and customer interactions over time

THE OUTCOME

A multi-awarded mixed use development to be developed into a real city to attract foreign investment for Oman and diversify its economy from oil

AWARD:

BEST MARKETING CAMPAIGN IN MIDDLE EAST & NORTH AFRICA – CITYSCAPE 2008

EXPERTISE:

Experience design
Cultural & Social Masterplan
Destination making
City marketing

FACTS & FIGURES:

Investment: $15b
Development: A new full city
Land: 32 km2
Beachfront: 16km
Target Population: 250,000
Job creation: 80,000
Clusters: Tourism, Education, Healthcare, Sports, Commerce
Masterplan: Foster & Partners

 

One of the rarest occasions, the birth of a new city on the global map provides for an opportunity to develop a place where people can live, work and play in a sustainable way.

Our involvement with this development has been from its first strategic steps and over a long journey of design, sales and restructuring.

Being the largest mixed use development in the GCC, we had to perform in depth research of the mixed use developments sector, locally, regionally and internationally, focus groups, ethnography and other tools in order to understand how the development can become a destination. The acquired data provided market input to the masterplan and provided the initial results to be used further as the city’s first assets. In parallel we developed the initial approach for the branding, promotional campaigns on a brand as well as properties level, including the city’s image to the media. Our focus has been on uniqueness, designing the storytelling with intent. For the launch of the project, a large scale event was designed using holograms and a platform in the sea for a light show.

This intensive effort led to the sales of 500 properties in 5 days in Oman and subsequent road shows in the GCC.

We also developed the Corporate Social Responsibility Program involving local entrepreneurship in order to support the surrounding local communities with a festival and a general platform for product sales. By using an old warehouse we hosted a number of startups and SMEs providing them the administrative and marketing support necessary to develop their products and sell them.

PROJECT PREVIEW

BLUE CITY BLUE CITY
BLUE CITY BLUE CITY
BLUE CITY BLUE CITY

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A GROWTH STRATEGY FOR INNOVATION

 

 

 

 

A GROWTH STRATEGY


FOR INNOVATION

Home / STRATEGY

A GROWTH STRATEGY


FOR INNOVATION

Home / STRATEGY

INCUBATING IN COUNTRY VALUE

MUSCAT INNOVATION PARK

THE CHALLENGE

Create a strategy that will grow the technology park into a major player in the region and abroad

THE OUTCOME

A big picture flexible program that brings opportunities for businesses that create national intellectual property as well as attract major companies as pillars and engines for growth

Muscat Innovation is a new technology park and incubator under the responsibility and guidance of the Research Council, Oman.

Being involved since the conceptual phase, the Omni Studio designed the marketing strategy and communications plan together with some perspective collaterals. We performed in depth research in the region and abroad and delivered the international competitive positioning and communications of the Park across all its phases of development.

INCUBATING IN COUNTRY VALUE

MUSCAT INNOVATION PARK

THE CHALLENGE

Create a strategy that will grow the technology park into a major player in the region and abroad

THE OUTCOME

A big picture flexible program that brings opportunities for businesses that create national intellectual property as well as attract major companies as pillars and engines for growth

Muscat Innovation is a new technology park and incubator.
Being involved since the conceptual phase, the Omni Studio designed the marketing strategy and communications plan together with some perspective collaterals. We performed in depth research in the region and abroad and delivered the international competitive positioning and communications of the Park across all its phases of development.

PROJECT PREVIEW

Muscat-innovation-park
Muscat-innovation-park
Muscat-innovation-park
Muscat-innovation-park
innovation park muscat (2)
Muscat-innovation-park
Muscat-innovation-park
innovation park muscat (2)
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CONTACT US FOR A FAST QUOTE!

Enter your e-mail address and we will get back to you shortly

CONTACT US FOR A FAST QUOTE!

Enter your e-mail address and we will get back to you shortly