THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studied the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.

THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studies the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.