THE POWER OF STORYTELLING ON A PUBLIC LEVEL

Feb 4, 2018

THE POWER OF

STORYTELLING

ON A PUBLIC LEVEL

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THE POWER OF STORYTELLING ON A

PUBLIC LEVEL

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SHOWCASING CULTURE AND HISTORY THROUGH A NATIONAL EXPERIENCE

35th REIGN JUBILEE

THE CHALLENGE

Creating an experience that will inspire national pride and strengthen the country’s story abroad.

THE OUTCOME

A mega event of international standards, uniquely fit to the country’s identity and personality that became a reference for the following celebrations.

Reign Jubilee celebrations is a mega event that takes place every 5 years in the honour of His Majesty Sultan Qaboos with events across the nation.

We worked together with the Ministry of Tourism to organize this occasion for the 35th Reign Jubilee at Al Alam Palace gardens and bay for HM and his 400 guest foreign dignitaries. The event “Light from the Arab World” glorified the long history and achievements of Oman with projections on the surrounding hills, boat formations in the bay, laser pyramids by the artist Gert Hof, dances from Caracala theatre. The event was broadcasted across the GCC.

SHOWCASING CULTURE AND HISTORY THROUGH A NATIONAL EXPERIENCE

35th REIGN JUBILEE

THE CHALLENGE

Creating an experience that will inspire national pride and strengthen the country’s story abroad.

THE OUTCOME

A mega event of international standards, uniquely fit to the country’s identity and personality that became a reference for the following celebrations.

Reign Jubilee celebrations is a mega event that takes place every 5 years in the honour of His Majesty Sultan Qaboos with events across the nation.

PROJECT PREVIEW

35th-Reign-Jubilee

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A USER CENTERED APPROACH TO BRAND DESIGN

Feb 4, 2018

A USER CENTERED

APPROACH

TO BRAND DESIGN

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A USER CENTERED APPROACH

TO BRAND DESIGN

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HOW TO CONNECT BUSINESS VIABILITY
WITH SPECIAL EXPERIENCES TO ACHIEVE SOCIAL IMPACT

CANADIAN JEBEL K9

THE CHALLENGE

Design a brand identity and a user experience that will promote the brand and have social benefits

THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

Canadian Jebel K9 is a training center and 5* pet resort with a contemporary philosophy towards dog rescue and protection that lies on a unique natural setting at Al Rumais on Batinah Coast, Oman.

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studied the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.

HOW TO CONNECT BUSINESS VIABILITY
WITH SPECIAL EXPERIENCES TO ACHIEVE SOCIAL IMPACT

CANADIAN JEBEL K9

THE CHALLENGE

Design a brand identity and a user experience that will promote the brand and have social benefits

THE OUTCOME

A first of its kind charity festival in Oman that brought the right positioning and recognition for the training center

Canadian Jebel K9 is a training center and 5* pet resort with a contemporary philosophy towards dog rescue and protection that lies on a unique natural setting at Al Rumais on Batinah Coast, Oman.

After a massive expansion, the center was in need of a new effective visual identity. The new graphic language had to be serious, dog focused and flexible. It should communicate the center’s virtues: The love for dogs, the work on dog rescue, the long standing experience of the center in training. We studies the needs of the local society and how they respond to dog and animal rescue. We did extensive research on the tolerance of the culture and how this would affect the attraction of sponsorships for the event. Eventually, it became prevalent that a user experience that showcased the emotions and practicalities of dog socialisation would be what people need.

In order to communicate that the center is actually a part of the rescue mission in the broader community we set up the charity event concept ‘canines for cause’ together with its visual identity, merchandise and production of the event for a number of consecutive years. The center’s multiple needs are covered with the visual identity of the training center and the rescue organisations. The event made a huge impact on the success of the center with more than 300% increase in business sales.

PROJECT PREVIEW

canines-for-a-cause-Jk9

canines-for-a-cause-Jk9 (2)

jk9-logo

jebel-k9-website (2)

jebelk9-canines-for-a-cause

canines-for-a-cause

tnr

canines-for-a-cause-Jk9

Gk9

Jk9

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UNIQUE GAMES ON A HUMAN SCALE

Feb 1, 2018

UNIQUE GAMES

ON A HUMAN SCALE

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UNIQUE GAMES

ON A HUMAN SCALE

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ORGANISATIONAL ALIGNMENT THAT DEFINES
HOW TO PRODUCE GLOBAL PERFORMANCE

ATHENS 2004

More than 120,000 people working under the same vision and towards the same goal, creating from infrastructure to merchandising for the unique opportunity to position their country to the globe.

For the 28th Olympiad that took place in Greece, our team participated in organizing the operations for the Olympic and Paralympic Games. Part of our work was to design & manage the 28 sectors of operations for 5 athletic venues including staffing, logistics & merchandising, spectator flows, security & press. We participated in producing a number of championships as test events amongst which were the World Junior Rowing Championship, World Kanoe Championship, International Sailing Regatta, International Triathlon Championship, International Tennis Tournament, World Cycling Championship, European Beach Volleyball Championship. Operations included crisis management under extreme or disaster scenarios and execution of risk management protocols for logistics, public relations, sport management, crowd management etc.

ORGANISATIONAL ALIGNMENT THAT DEFINES
HOW TO PRODUCE GLOBAL PERFORMANCE

ATHENS 2004

More than 120,000 people working under the same vision and towards the same goal, creating from infrastructure to merchandising for the unique opportunity to position their country to the globe.

PROJECT PREVIEW

Athens 2004

athens-2004

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YANNI LIVE – DOHA

Jan 21, 2018

YANNI

LIVE – DOHA

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YANNI

LIVE – DOHA

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AN INNOVATIVE COMPOSER BECOMES A TRUE GLOBAL ARTIST

YANNI LIVE – DOHA

THE CHALLENGE

Creating a unique concert experience at the Qatar National Convention Center

THE OUTCOME

A culturally immersed concert embracing the acoustic needs of a global audience

The famous Greek pianist came to Doha for a live performance. Part of organizing the event at the Qatar National Convention Center we were asked to assist with coordinating and securing sponsorships.

Yanni, famous for using the musical shorthand that he developed as a child, blending jazz, classical, soft rock, and world music to create predominantly instrumental works has performed once again his innovative music in Doha. Although this genre of music was not well suited for commercial pop radio and music television, Yanni received international recognition by producing concerts at historic monuments and by producing videos that were broadcast on public television. Yanni popularized the combination of electronic music synthesizers with a full scale symphony orchestra. He has employed musicians of various nationalities and has incorporated a variety of exotic instruments to create music that has been called an eclectic fusion of ethnic sounds. Influenced by his encounters with cultures around the world, Yanni has been called a “true global artist” and his music is said to reflect his “one world, one people” philosophy.

AN INNOVATIVE COMPOSER BECOMES A TRUE GLOBAL ARTIST

YANNI LIVE – DOHA

THE CHALLENGE

Creating a unique concert experience at the Qatar National Convention Center

THE OUTCOME

A culturally immersed concert embracing the acoustic needs of a global audience

The famous Greek pianist came to Doha for a live performance. Part of organizing the event at the Doha Convention Center we were asked to assist with coordinating and securing sponsorships.

PROJECT PREVIEW

Yanni-Live-in-Doha

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A VISUAL IDENTITY FOR AUDIENCE ENGAGEMENT

Jan 21, 2018

A VISUAL IDENTITY
FOR AUDIENCE ENGAGEMENT

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DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND

THE BARKA PROJECT

THE CHALLENGE

Create a special marketing identity that will reposition a mixed use development

THE OUTCOME

A visual experience for stakeholders that reveals a unique cultural and business destination

The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.

The project required a temporary visual identity to attract the interest of stakeholders before the final planning. The graphic language had to be clean and minimal with references to the sea, the natural beauty of the land and the fact that one can experience both sunrise and sunset being at the location. The logo created is a sail reflecting the colours of the sunrise as it sails on the open sea. It signifies the journey of the development as well as the abundant beachfront area of the land. The brochure is bright and minimalistic with a white exterior and vibrant photos in the interior to showcase the mysticism and contrast of Oman as one discovers it more intimately.

DESIGNING NEW TOOLS FOR STAKEHOLDERS
THAT DELIVER ON THE REAL ESSENCE OF A BRAND

THE BARKA PROJECT

THE CHALLENGE

Creating a unique concert experience at the Qatar National Convention Center

THE OUTCOME

A culturally immersed concert embracing the acoustic needs of a global audience

The Barka Project is a new mixed use development to take place in Barka, Al Batinah Coast, Oman.

PROJECT PREVIEW

Barka-Project

the-barka-project

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